Do you know what’s keeping your web visitors from becoming customers? We can find out.
Blink’s conversion rate optimisation service will help you generate more leads and bring in more business. We’ll find out how your brand can increase the rate of occurrence for specific actions, including downloads, purchases, newsletter signups, social shares, site registrations and phone enquiries.
Through a process of research, usability surveys, controlled A/B testing and implementation, we’ll pinpoint and eliminate the things that are holding your visitors back. Whether it’s your copy, your checkout process or even your website’s load speed, we’ll help you to optimise your site for increased conversion and customer action.
What difference does the colour of a button make? Is your checkout page too cluttered? Do you sell more products when your copy is longer, or shorter? A/B testing allows us to serve up two different versions of your site to different visitors, and then compare the results to see which version converts best. We’re able to run several different tests simultaneously, so you can find ways to improve your homepage, product pages and checkout all at once.
Some things are impossible to know without asking. Blink will collect feedback on your website so you can answer questions like, ‘Do people know what the site is for?’, ‘Can people find the “returns” page?’ and ‘What do my visitors find off-putting?’
Whether it’s broad or very specific feedback you’re looking for, we’ll use screencasts, written surveys and polls to find out what real people think. We will then help you identify trends and make changes.
If you’re not sure how to approach conversion rate optimisation (CRO), an audit is a good place to start. We’ll take a detailed look at your site and identify any problem areas — from page speed to page copy — and suggest ways for you to address them. If you’d like a more in-depth CRO audit, we can take a look at your Google Analytics data and use this to determine what’s working, what’s not, and what we can do about it.