The Power of the Past: Nostalgia in Marketing

TimeHop, #ThrowbackThursday and Facebook's 'On This Day' are all strong indicators that nostalgia and social media are often complimentary. For brands to make the most of this, their social media marketing campaigns must provide personal value to their audiences. Over on Social Media Week, Blink's Lily Bradic discusses the power of nostalgia in online marketing, and the ways in [...]

By |2018-05-29T16:18:41+01:00July 28th, 2015|Categories: Marketing|

A Beginner’s Guide To Content Curation

As a marketer, producing a constant stream of high-quality content can be a strain. Whether it’s writer’s block, lack of time, or lack of budget, creating enough content to keep your social audiences engaged is not always an easy task. This is where content curation comes in. Content curation is the process of finding interesting [...]

By |2018-05-29T16:19:46+01:00July 23rd, 2015|Categories: Marketing|