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Blink SEO

Good & Proper Tea

Conversion-focused web design

Good & Proper Tea is an award-winning speciality tea supplier based in London. While their product is extremely high quality and their branding very strong, the team felt that their existing Squarespace site was holding them back from developing their online business further.

With the first UK lockdown providing an opportunity to focus on eCommerce while wholesale and trade customers were on hold, we carried out a number of research and positioning projects ahead of carrying out a fully customised Shopify build. 

This included configuring existing stock control integrations, as well as new features to allow activity such as email marketing and CRM. A few months on, the results have been extremely positive, with conversion rates almost doubling. 


Following launch, we are continuing to improve performance, but already we are seeing some strong highlights. These include:

  • Increased conversion rate by 99.30%
  • Organic traffic up by 29.09%
  • New revenue channels through email marketing/CRM
  • Content Creation
  • Design / Development
  • User Experience