Conversion-focused web design
Good & Proper Tea is an award-winning speciality tea supplier based in London. While their product is extremely high quality and their branding very strong, the team felt that their existing Squarespace site was holding them back from developing their online business further.
With the first UK lockdown providing an opportunity to focus on eCommerce while wholesale and trade customers were on hold, we carried out a number of research and positioning projects ahead of carrying out a fully customised Shopify build.
This included configuring existing stock control integrations, as well as new features to allow activity such as email marketing and CRM. A few months on, the results have been extremely positive, with conversion rates almost doubling.