What Is Objection Handling And How Do Copywriters Leverage It For Sales?

In the internet age, great copywriters are a brand’s most effective sales force. Most prospective customers don’t interact with a salesperson when purchasing a product or booking a service anymore, meaning that web copy is often the only direct sales pitch they are exposed to during the buying cycle. Many of our clients are [...]

By |2019-02-18T10:42:13+00:00February 5th, 2019|Categories: Digital Marketing, Marketing|

How To Write About Specialised or Technical Subjects

Copywriters have a tendency to accumulate a somewhat encyclopedic knowledge of a huge variety of subjects. Day to day, you’re expected to be able to write confidently and authoritatively about anything clients might throw of you, regardless of your own level of expertise in that area. With particularly challenging topics, perhaps covering products and services [...]

By |2018-09-11T17:23:05+01:00September 11th, 2018|Categories: Digital Marketing|

The Problem With Paid Awards

“You guys have a great portfolio. Why haven’t you won any awards?” This is a question we were again asked recently, and now looks like as good a time as any to put our thoughts on this subject out there. First, awards are usually perceived to be about credibility, and showing people what you can [...]

By |2018-07-19T06:33:50+01:00July 19th, 2018|Categories: Digital Marketing|

Better Research, Better Design, Better Results

As those that have worked with us over the years will know, we have put a lot of time and effort in to developing our processes. From both the perspective of cutting costs and maximising impact we believe in getting involved in projects as soon as possible, and this has led us to refine over [...]

By |2019-02-06T07:37:32+00:00July 11th, 2018|Categories: Digital Marketing, News|

Google’s Meta Description Length U-turn

Earlier this month, Google confirmed that the length of meta descriptions – the snippets that appear in the engine’s search results – had been slightly shortened, only five months after increasing them to display upwards of 300 characters. RankRanger’s tracker tool now puts average length of the description snippets at around 160 characters on desktop, [...]

By |2018-07-19T06:35:10+01:00May 29th, 2018|Categories: Digital Marketing|

Why Digital Marketing Methodologies Are (Mostly) a Load of Rubbish

This may be something of a controversial statement. However, the digital marketing space is a crowded one and everyone wants to make it known they are different from the rest. In an attempt to convey knowledge and trustworthiness though, there’s a lot of language being used by both agencies and freelancers that is at [...]

By |2018-07-04T10:01:41+01:00May 17th, 2018|Categories: Digital Marketing|