TimeHop, #ThrowbackThursday and Facebook’s ‘On This Day’ are all strong indicators that nostalgia and social media are often complimentary. For brands to make the most of this, their social media marketing campaigns must provide personal value to their audiences. Over on Social Media Week, Blink’s Lily Bradic discusses the power of nostalgia in online marketing, and the ways in which brands can use it to their advantage.
About the Author: Sam Wright
Sam is the MD and founder of Blink. An experienced journalist, copywriter and technical SEO, he is also passionate about project management and building effective teams.