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Upcoming Webinar

#Blinktank: Digital PR and Link-Building for DTC Brands

May 13, 2021 1:00pm

“I love some of the things I see from Digital PR. It’s a shame it often gets bucketed with the spammy kind of link-building. It’s just as critical as tech SEO, probably more so in many cases.”

-A January 2021 tweet from John Mueller, Google’s Search Advocate

About this event

Digital PR is making its way into the canon of essential digital marketing practices, but there’s still a lot of confusion around how it actually works, and how it can benefit DTC brands in particular.

In our debut #Blinktank webinar, Blink’s Senior Account Manager Tabby Farrar will take a deep dive into the practice of Digital PR and link-building and show you just how important it can be as part of an effective SEO strategy.

Tabby has run a number of Digital PR and link-building campaigns for a huge range of brands including Virgin Wines, Aetna International and Artfinder. Here, she’ll take a closer look at successful Digital PR and link-building campaigns specifically for DTC brands, examining what exactly made them work and how businesses can make use of similar practices.

In the webinar, she’ll tackle topics such as:

  • How to determine whether or not Digital PR and link-building will benefit your brand
  • How to devise Digital PR stories that actually work
  • Pitching Digital PR stories
  • How to cope and pivot if your campaign fails

The webinar will start at 1pm and include a Q&A session – we’re looking forward to seeing you there!

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