Blog 2017-09-01T10:44:54+00:00

BLOG

Pagination and Duplicate Content – What’s the Right Thing to Do?

  While technical SEO is essentially a logical discipline, it can sometimes present problems for which there seems to be no one right answer. A great example of this comes in a problem most SEOs will encounter at some point: how do you avoid duplicate content issues between a legitimate series of paginated pages? One of the most common issues faced by large eCommerce sites is that their paginated content, a very commonly used feature allowing large number of products [...]

By | November 10th, 2017|Categories: Technical SEO|

Is it Safe for Charities to Use Facebook’s Lookalike Audience Feature?

With new data protection regulations to be enforced in 2018, it’s time for businesses to start organising their consumer data and to begin to comply early on, so as not to be caught out. However, is it still a good idea - for charities in particular - to use Facebook’s Lookalike audience feature when creating ads? The new data protection regulations (now called General Data Protection Regulation, or GDPR) enforced by the EU mean that businesses can’t misuse or mishandle [...]

By | October 5th, 2017|Categories: Marketing, Social Media|

Instagram Hits 800 Million Users

Continuing its rapid growth, photo-based microblogging platform Instagram has reached a milestone of 800 million monthly active users. Facebook, Instagram’s owner, may still lead the way with roughly 2 billion, but Instagram is quickly catching up compared to Twitter and Pinterest, growing its latest additional 100 million active users in just five months. However, this is still a slowdown from is previous 100 million, where it took four months to go from 600 million to 700 million monthly active users. [...]

By | September 27th, 2017|Categories: Social Media|

What Will GDPR Mean for Digital Marketing Firms?

GDPR is going to be a serious and pressing concern for any company that does any marketing or data-driven business in Europe, potentially opening up those that fall foul to a world of lawsuits and heavy fines. Fortunately, improving data protection and collection policies to fall in line should actually improve productivity and efficiency, so it’s in your interest to fall in line with the new rules. What is the GDPR? The General Data Protection Regulation is an upcoming EU [...]

By | September 26th, 2017|Categories: Marketing|

Just How Useful is Bing’s Places for Business?

The English-speaking world’s third largest search offering, Bing is the primary engine for a little less than 8% of the population. Google unsurprisingly accounts for roughly 80%, while Yahoo (now handled by Bing internally) holds steady at 10%, and the remaining 2% is taken up by engines like the Russian Yandex, DuckDuckGo, Aol, Ask and China’s Baidu. But what does this mean for local businesses? While there is no doubt that Google My Business is a powerful tool - and [...]

By | September 22nd, 2017|Categories: Bing, Local Search|

Campaign: Hobbies Legacy Plans

While meeting with the staff at Hobbies we were handed some old wooden model plans once released by the company in their annual catalogue, dating back to the late 1950s. We designed a simple campaign using uploaded scans of these plans to draw customers to the Hobbies site, promoting products like craft tools and wood alongside them and offering them for free. The campaign was a huge success, bringing in over a thousand users each month. So far two sets [...]

By | September 6th, 2017|Categories: Case study|

Third Conference of the World Banana Forum

The World Banana Forum is a permanent platform that promotes collaboration and open dialogue on challenges facing the banana industry by bringing together key stakeholders, including representatives of the global supply chain. We have worked with the Forum on a number of projects aimed at raising visibility ahead of their Third Conference, which has now been announced for November 8-9th. For more details regarding the event, visit http://www.fao.org/world-banana-forum/wbf3/wbf3/en. Our case study can also be viewed here.      

By | September 5th, 2017|Categories: Case study|

How To Effectively Recycle Your Social Media Content

As an agency or business manager, planning and scheduling content isn’t always top priority in your list of things to do, but in order to stay relevant online it’s important to have a constant flow of content on your feeds. This, of course, is easier said than done.  Recycling your content online has its benefits, as not everyone will see your post the first time it’s published, and it can generate more traffic to your profiles and your website. Here’s a [...]

By | August 31st, 2017|Categories: Social Media|

New client: Rankin Bros and Sons

We're pleased to announce that our latest new client is Rankin Bros and Sons, an independent family managed business supplying closures and merchandising products to the packaging industries at home and abroad. Founded in 1774, the company has a long and proud association with beers, wines and spirits, and owns and manage 4,500 acres of cork forestry in the Ribatejo region of Portugal. Our role is to assist with a website migration, as well as social media campaigns and SEO. We're very [...]

By | August 30th, 2017|Categories: New Client|

For Rangers and World Ranger Day

Did you know that more wildlife rangers have been killed in the last ten years than British and American military personnel. Over 1000 have been killed since 2003. 31st July was World Rangers Day, commemorating wildlife rangers killed on duty, as well as acknowledging their vital contribution to the protection of endangered species such as elephants and white and black rhinos. As part of our campaign supporting the For Rangers charity, we led a social media fundraising drive. This has been [...]

By | August 3rd, 2017|Categories: Social Media|