We're a dedicated Shopify SEO agency that focuses specifically on large catalogue stores. Unlike traditional SEO agencies, we use data science, engineering, and repeatable frameworks as the basis of our SEO campaigns. Our proprietary platform, Macaroni, helps implement high-impact changes efficiently across large product catalogues.

No, but around 85% of our projects are on Shopify. Its consistency allows us to deliver projects faster and more efficiently. For non-Shopify platforms, additional time and cost may be required due to complexity.

Yes - marketing complexity has exploded over the last decade, and SEO is no longer about ticking a few technical boxes. It’s an execution channel that demands speed, precision, and platform-specific expertise. A specialist Shopify SEO agency understands how to work within Shopify’s unique structure to build scalable taxonomies, optimise product and collection data, and capture high-intent search demand. If you're serious about growing organic revenue, working with a team that lives and breathes Shopify gives you a major advantage.

Macaroni is our proprietary Shopify platform designed to automate and scale SEO improvements across large product catalogues. It helps implement and manage tasks like on-page implementation, collection generation, internal linking, schema, and reporting. On average, we've found that it makes us 20x more productive.

Macalytics is our Shopify analytics app that pulls in Search Console data and models it specifically for how Shopify stores work. It tracks clicks, impressions, and performance over time - helping us (and you) understand what’s really happening, much faster. It’s currently in beta, with a full launch planned for later in 2025.

At Blink SEO, we typically define a large catalogue or high SKU count store as one with 250 or more products. These stores require a very different marketing and SEO approach compared to smaller DTC (direct-to-consumer) brands. Complexity ramps up fast as a catalogue grows - most of the operational challenges emerge above 500, and they become critical at 1,000+.

Taxonomy - how products are grouped and structured - plays a central role in SEO for large catalogues. It affects how easily customers (and search engines) can find relevant products. Great taxonomy helps improve user experience, conversion rates, and organic search performance. Simply put, taxonomy underpins everything - navigation, indexing, internal links, content strategy, and demand capture.

With systems. Structured data, dynamic templates, indexable collections, and clear governance over product data and site structure.

Small catalogues: The focus is on deeply showcasing individual products. For example, a store selling one ergonomic chair might highlight its materials, certifications, user benefits, and trust signals like reviews or influencer testimonials. Large catalogues: The focus shifts to helping customers navigate choice. Instead of persuading someone to buy a specific product, you're helping them choose the right one among many. This means organising your catalogue effectively with filters, categories, and internal search tools.

More and more product searches are happening through tools like Google’s AI Overviews, ChatGPT, and Perplexity - not just traditional search results. These tools summarise options, make product recommendations, and bypass standard SERPs altogether. “AI discovery” is about making sure your products are still visible in that world.

We structure your store’s product data - categories, attributes, relationships - so that machines can read and understand it. That’s critical for showing up in AI-driven tools, which rely on clean, structured information to generate product suggestions.

Yes - because the foundations are the same ones that improve SEO, UX, and paid performance today. Clean taxonomy, structured product data, and machine-readable content help you perform now and prepare for what’s next. This isn’t a bet on the future - it’s future-proofing work that delivers immediate results.

No. We work on a month-to-month basis. We believe our performance and results should keep clients coming back, not lock-in contracts.

Most clients see a 100%+ increase in organic revenue within 12 months, and around 50% growth in paid revenue. These aren’t speculative – they're backed by quarterly performance data and investment case studies.