The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
How we implement SEO for Shopify brands

How we implement SEO for Shopify brands

At Blink, implementation isn’t an afterthought - it’s where the work happens. We don’t hand over a shopping list of tasks for someone else to figure out. We make the changes ourselves, inside Shopify, using our own code, modules, and systems.

James Macnamara James Macnamara
3 min read
Our approach to communication and reporting

Our approach to communication and reporting

When people think about agencies, they often focus on the technical side of the work - SEO, PPC, or campaign execution. In our experience, the way an agency communicates with its clients is just as important, because clear communication makes every project easier to run and more likely to succeed.

James Macnamara James Macnamara
3 min read
Buying in ChatGPT: what Shopify’s new integration means

Buying in ChatGPT: what Shopify’s new integration means

Shopify has announced a new integration that will allow customers to make purchases directly inside ChatGPT. It’s still in the very early stages, but it’s an important signal of where commerce is heading: conversational AI is moving beyond recommendations and into transactions.

Sam Wright Sam Wright
2 min read
Why the first 100 days make or break an SEO project

Why the first 100 days make or break an SEO project

Anyone who has worked agency-side knows the first hundred days decide whether a project builds momentum or stalls. Show movement in that window, and you set the tone for the next twelve months. Miss it, and even the best-looking roadmap struggles to recover trust.

James Macnamara James Macnamara
4 min read
Black Friday SEO tips for Shopify stores

Black Friday SEO tips for Shopify stores

Black Friday isn’t a single-day flash sale anymore. Here is a practical approach to building a Black Friday SEO plan that performs during the peak and strengthens your site for the long term.

Lauren Harris Lauren Harris
6 min read
Introducing Query Count in Macalytics

Introducing Query Count in Macalytics

One of the clearest signals that SEO is working is growth in the number of queries your site ranks for – especially in the top positions. To make this easier to track, we’re rolling out a new feature in Macalytics: Query Count. This feature gives you a reliable way to measure...

Dr. Ian Read Dr. Ian Read
2 min read
Macalytics: new page module with time-series trends

Macalytics: new page module with time-series trends

This week’s Macalytics release centres on the page module - the place most store owners live when they’re deciding what to optimise next. Why we changed it Users told us they wanted to see what was happening, not just read the numbers. And they wanted to be able to jump...

Dr. Ian Read Dr. Ian Read
2 min read
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. That doesn’t mean you can’t forecast SEO - but it does mean you need to stop pretending the data is clean. In this article, we'll walk through how we model performance to build a business case that stands up to scrutiny.

Sam Wright Sam Wright
3 min read
Google update alerts now live in Macalytics

Google update alerts now live in Macalytics

We’ve added a new feature to Macalytics that shows live alerts whenever Google confirms a search update is rolling out.

Dr. Ian Read Dr. Ian Read
1 min read
Michael Witbooi joins the Blink team

Michael Witbooi joins the Blink team

We’re excited to welcome Michael Witbooi to Blink as our new eCommerce SEO Manager. A genuine Shopify SEO specialist, Michael brings a deep understanding of large catalogue optimisation and a thoughtful approach to client relationships.

James Macnamara James Macnamara
1 min read
How we define cost of goods sold (COGS) for eCommerce

How we define cost of goods sold (COGS) for eCommerce

At Blink, we define COGS more broadly than most. For us, COGS isn’t just the landed cost of inventory - it’s every variable cost that has to be paid in order to make, move, sell, and fulfil a unit. This makes up an essential part of our forecasting process. 

James Macnamara James Macnamara
3 min read
Introducing keyword tracking in Macalytics

Introducing keyword tracking in Macalytics

We’ve just rolled out a major new feature in Macalytics - keyword tracking. This is the first step in moving Macalytics beyond reporting and into direct implementation support for Shopify SEO campaigns. How it works     At page level, you can now view keyword data and assign one primary keyword...

Sam Wright Sam Wright
2 min read