Blog 2017-09-01T10:44:54+00:00

BLOG

Why Digital Marketing Methodologies Are (Mostly) a Load of Rubbish

This may be something of a controversial statement. However, the digital marketing space is a crowded one and everyone wants to make it known they are different from the rest. In an attempt to convey knowledge and trustworthiness though, there’s a lot of language being used by both agencies and freelancers that is at best misguided and – at worse – reinforces some of the most damaging of industry stereotypes. What’s the problem? In many ways, agency websites are all [...]

By | May 17th, 2018|Categories: Digital Marketing|

Facebook to Exclude Billions of People from Upcoming GDPR Protection

Facebook is under continuous pressure following the events of the Cambridge Analytica scandal, with Mark Zuckerberg still facing calls to appear in front of various political communities across the world. However, on 24th April 2018 in an article published by Reuters it emerged that Facebook are to exclude billions of their users from the protection of tighter data regulations. From a business perspective, this proposed move by Facebook appears to be a sensible one. Here, the company hopes to [...]

By | April 27th, 2018|Categories: Social Media|

Free local SEO workshop – May 18th

Next month, we will be holding a free to attend workshop at our offices in central Norwich. The purpose of this is help local businesses that need help with bringing in traffic, leads and sales to their sites, and will focus on real world examples. To make this as effective as possible, we are looking for 5 businesses to be used as case studies for the session. This is a great opportunity for your company to have its site reviewed [...]

By | April 15th, 2018|Categories: Local Search, Marketing|

Fastscreen’s New Site Launch

We are pleased to announce the launch of the new website for film and television production insurance company Fastscreen, a product created by Charles Milnes and Company. This was a collaborative effort in design and build between us and Hyperpixel, our preferred web development partner. Through the new site, producers and directors, both amateurs and professionals, can access insurance packages designed for them, with the ability to scale up or down to any size of production. With case studies, information [...]

By | January 26th, 2018|Categories: New Client|

Merry Christmas Everyone!

Merry Christmas everyone & Happy New Year! We’re just tying up loose ends here at Blink, and everyone is looking forward to spending the last few days of this year with family & friends. This year has been a good one, however we’re hoping 2018 will be even better. There’s not much left to do for the month, so we will be closing up today, and returning in January after a nice break. Thank you for all your continued support, [...]

By | December 22nd, 2017|Categories: News|

Pagination and Duplicate Content – What’s the Right Thing to Do?

While technical SEO is essentially a logical discipline, it can sometimes present problems for which there seems to be no one right answer. A great example of this comes in a problem most SEOs will encounter at some point: how do you avoid duplicate content issues between a legitimate series of paginated pages? One of the most common issues faced by large eCommerce sites is that their paginated content, a very commonly used feature allowing large number of products to [...]

By | November 10th, 2017|Categories: Technical SEO|

Is it Safe for Charities to Use Facebook’s Lookalike Audience Feature?

With new data protection regulations to be enforced in 2018, it’s time for businesses to start organising their consumer data and to begin to comply early on, so as not to be caught out. However, is it still a good idea - for charities in particular - to use Facebook’s Lookalike audience feature when creating ads? The new data protection regulations (now called General Data Protection Regulation, or GDPR) enforced by the EU mean that businesses can’t misuse or mishandle [...]

By | October 5th, 2017|Categories: Marketing, Social Media|

Instagram Hits 800 Million Users

Continuing its rapid growth, photo-based microblogging platform Instagram has reached a milestone of 800 million monthly active users. Facebook, Instagram’s owner, may still lead the way with roughly 2 billion, but Instagram is quickly catching up compared to Twitter and Pinterest, growing its latest additional 100 million active users in just five months. However, this is still a slowdown from is previous 100 million, where it took four months to go from 600 million to 700 million monthly active users. [...]

By | September 27th, 2017|Categories: Social Media|

What Will GDPR Mean for Digital Marketing Firms?

GDPR is going to be a serious and pressing concern for any company that does any marketing or data-driven business in Europe, potentially opening up those that fall foul to a world of lawsuits and heavy fines. Fortunately, improving data protection and collection policies to fall in line should actually improve productivity and efficiency, so it’s in your interest to fall in line with the new rules. What is the GDPR? The General Data Protection Regulation is an upcoming EU [...]

By | September 26th, 2017|Categories: Marketing|

Just How Useful is Bing’s Places for Business?

The English-speaking world’s third largest search offering, Bing is the primary engine for a little less than 8% of the population. Google unsurprisingly accounts for roughly 80%, while Yahoo (now handled by Bing internally) holds steady at 10%, and the remaining 2% is taken up by engines like the Russian Yandex, DuckDuckGo, Aol, Ask and China’s Baidu. But what does this mean for local businesses? While there is no doubt that Google My Business is a powerful tool - and [...]

By | September 22nd, 2017|Categories: Bing, Local Search|