What we can do…
Here are a few examples of past and present projects, ranging from integrated content and SEO plans to short social media campaigns, We’ll be continually adding to this over the coming months, so feel free to check back for more updates.
Food and Agriculture Organization
The focus on this project was to increase visibility through organic traffic for http://www.fao.org/world-banana-forum/en/, a vital division of the United Nation’s Food and Agriculture Organization. On a year on year basis, was achieved with significant success, with new users up consistently by 150% and sessions 100%.
This was achieved by both optimising existing content and creating new pages, which were complimented by a series of PDF downloads and a number of extremely popular webinars.
This has helped raise the profile of the Forum considerably, expanding their reach across the industry.
Whisky Live is the pre-eminent event in every whisky lover’s calendar. We were asked with raising awareness and ticket sales for the 2017 show at very short notice and with a tight media spend.
However, by using targeted social media marketing – including Facebook Lookalike Audiences – we achieved a return on investment of 1,213%.
Unsurprisingly, the client was extremely pleased with these results! We are now looking forward to supporting the next Whisky Live event, and building on this success even further.
Again, the goal for http://www.promusa.org was to improve traffic and visibility for a site in the field of science communication. This time, much of our effort was spent on technical auditing – there were numerous issues with the site’s code and structure – and conversion rate optimisation (CRO).
The latter looked at overall usability, concentrating testing new menu and navigation layouts and alternative copy variations. All KPIs for the project were exceeded comfortably, with traffic volumes in particular over 45% above the target.
We are very proud to have been working with Lawnmowers Direct, the online trading name of Bartram Mowers, since 2012. In SEO years, this is quite some time, and we have collaborated on numerous site redesigns and migrations, and weathered countless storms in the form of algorithm updates from Google and other search engines.
Throughout this time we have delivered continual year on year organic traffic growth. We have also carried out successful CRO campaigns, delivered high quality content gained national press coverage.